During my internship at I-Activ, an AI-focused company, I worked as the in-house designer, leading the visual identity from research to deployment across print, motion, and web. The project was developed in a high-trust, high-standards environment, in close collaboration with my brother.

The logo embodies the brand’s vision through a dual reading: an hourglass symbolizing time saved, and an infinity loop representing limitless potential. Designed with smooth, continuous curves, it ensures clarity across digital interfaces and small-scale uses.

The identity was applied across key touchpoints, including business cards refined through iterative feedback to achieve a more minimal, structured, and legible design. This project also strengthened my ability to structure a design process, justify creative decisions, and build a coherent, adaptable brand system.