LOCALBOX
BRAND IDENTITY FOR LOCALBOX
Local Box celebrates French terroir through 13 distinct regional identities, each embodied by a unique mascot inspired by iconic local gastronomic products. The anthropomorphic mascots (cheese, wine, charcuterie, olive) create an immediate emotional connection while paying tribute to French culinary heritage.
MY WORK
Art Direction
Branding
3D Animation
SOFTWARE USED
WHAT I DID
The graphic universe is built on a playful and colorful aesthetic that breaks away from conventional terroir product codes. The rounded mascots with joyful expressions bring a deliberately childlike dimension, while the bold typography and refined packaging maintain professional coherence. This graphic duality allows French gastronomic culture to shed its elitist image while preserving its legitimacy.
WHAT I DID
The visual campaign centers around posters with a retro-modern style inspired by vintage travel posters. Deployments across urban media (metro, bus shelters, large-format displays) and digital platforms (website, mobile) ensure consistent visual presence. The ensemble creates a flexible graphic system that adapts to different formats while maintaining a strong, recognizable identity.
WHAT I DID
The wavy patterns unfold across the interior and exterior of the packaging, reinforcing each region's distinctive identity. This approach transforms packaging into a communication medium in its own right, where each opening becomes a graphic discovery celebrating the richness of French territories.
RELATED PROJECTS
LOCALBOX
BRAND IDENTITY FOR LOCALBOX
Local Box celebrates French terroir through 13 distinct regional identities, each embodied by a unique mascot inspired by iconic local gastronomic products. The anthropomorphic mascots (cheese, wine, charcuterie, olive) create an immediate emotional connection while paying tribute to French culinary heritage.
MY WORK
Art Direction
Branding
3D Animation
SOFTWARE USED
WHAT I DID
The graphic universe is built on a playful and colorful aesthetic that breaks away from conventional terroir product codes. The rounded mascots with joyful expressions bring a deliberately childlike dimension, while the bold typography and refined packaging maintain professional coherence. This graphic duality allows French gastronomic culture to shed its elitist image while preserving its legitimacy.
WHAT I DID
The visual campaign centers around posters with a retro-modern style inspired by vintage travel posters. Deployments across urban media (metro, bus shelters, large-format displays) and digital platforms (website, mobile) ensure consistent visual presence. The ensemble creates a flexible graphic system that adapts to different formats while maintaining a strong, recognizable identity.
WHAT I DID
The wavy patterns unfold across the interior and exterior of the packaging, reinforcing each region's distinctive identity. This approach transforms packaging into a communication medium in its own right, where each opening becomes a graphic discovery celebrating the richness of French territories.
WHAT I DID
The wavy patterns unfold across the interior and exterior of the packaging, reinforcing each region's distinctive identity. This approach transforms packaging into a communication medium in its own right, where each opening becomes a graphic discovery celebrating the richness of French territories.
LOCALBOX
BRAND IDENTITY FOR LOCALBOX
Local Box celebrates French terroir through 13 distinct regional identities, each embodied by a unique mascot inspired by iconic local gastronomic products. The anthropomorphic mascots (cheese, wine, charcuterie, olive) create an immediate emotional connection while paying tribute to French culinary heritage.
MY WORK
Art Direction
Branding
3D Animation
SOFTWARE USED
WHAT I DID
The graphic universe is built on a playful and colorful aesthetic that breaks away from conventional terroir product codes. The rounded mascots with joyful expressions bring a deliberately childlike dimension, while the bold typography and refined packaging maintain professional coherence. This graphic duality allows French gastronomic culture to shed its elitist image while preserving its legitimacy.